EXAMINING THE IMPACT OF LIVE STREAMING, AFFILIATE MARKETING, AND FLASH SALE PROGRAMS ON PURCHASE INTENTIONS IN THE TIKTOK SHOP: AN EMPIRICAL STUDY FOCUSED ON GENERATION Z

Examining the Impact of Live Streaming, Affiliate Marketing, and Flash Sale Programs on Purchase Intentions in the TikTok Shop: An Empirical Study Focused on Generation Z

Live streaming has become the latest strategy in marketing products as it provides consumers with a cashel tail bag sense of experiencing direct shopping.In live streaming, sellers and buyers can interact directly through real-time video streaming.Marketing strategies involving third-party individuals, known as affiliate marketing, are engaged in m

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